She is one of the sportswear brand's ambassadors along with model Cara Delevingne, rapper Big Sean and NFL star Julian Edelman.
And on Saturday, Puma dropped some smoldering shots of Kylie Jenner posing for its Autumn/Winter 2017/18 campaign.
The 19-year-old showed off her toned and tanned abs and her long legs in a selection of athleisure wear, all black.
All the pictures featured thick ropes - to promote Puma's new Fierce Rope VR neoprene training shoes, described on its website as combining performance technology with luxe detailing.'
The 'demi-cut' boot retails for $115.
In one shot, Kylie showed off her slender physique and long legs in a body suit paired with the trainers.
In another she climbs up a rope net in an exercise bra with PUMA emblazoned across her legs, skin-tight leggings and her Fierce Rope sneakers.
Back in 2016, Kylie annoyed brother-in-law Kanye West when she signed a $1 million deal to be an ambassador for Puma, a rival to Adidas, which makes his Yeezy sneakers.
However it seems they quickly got over the rift with the rapper, who is Kim Kardashian's husband, reportedly saying: 'I was mad for a little bit... but I'm really happy for her though.'
Meanwhile, the young entrepreneur, who has successful cosmetic and fashion lines, wrapped filming on her first reality show, Life Of Kylie on Friday.
She celebrated with a big cake that she shared with friends.
Life Of Kylie, which premieres this summer, will follow the celebrity as she navigates her life as a fashion designer and style icon.
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